There are growing opportunities for thought leaders, corporate activists, and inspiring entrepreneurs to share their voices and become visible as change-makers. The world is looking for new leaders to stand up, stand out and create change.

Getting featured in the media, building authority as an expert and raising your voice are tools you can utilise to increase your influence as a change-maker, access opportunities to be recognised in your field and build a career that will change the world.

Becoming visible and raising your voice for change will allow you to create and access opportunities to be recognised in your field and build a career that will change the world.

JOIN VISIBILITY FOR IMPACT BELOW!


Course Benefits

Learn to navigate the media landscape and use thought leadership to create opportunities to increase your visibility, raise your voice and amplify your impact as a change-maker.

  • Get featured in the media

  • Build your reputation as an expert in your industry

  • Become comfortable raising your voice for change

  • Utilise the power of thought leadership

  • Gain the opportunities you deserve

  • Create a career that will change the world

What You'll Learn

  • Define your thought leadership strategy

    Uncover the power of thought leadership and refine the topics/themes for you to focus on when raising your voice.

  • Write your think piece

    Using your newly defined strategy, you will develop your news angle, craft an attention-grabbing headline and write an effective opinion piece.

  • Navigate the media landscape

    Become more visible by using media impact, learn how to craft a great pitch, get published and hear from industry experts on how to succeed in the pitching process.

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Designed for alumni from Positioning for Purpose to get their ‘change-making’ ideas featured in the press.

Tried and tested approach to amplifying your visibility through the power of thought-leadership

Based on years of research and interviewing hundreds of ‘new economy leaders,’ this training is a tried and tested approach to amplifying your visibility through the power of thought leadership and media impact within the growing movement of business as a force for good. The course is on-demand and self-paced to suit your work schedule and ensure you get the most out of the course since you can revisit the content at any time. You will also gain access to a 50+ page workbook full of activities to support you to build your thought leadership strategy.

Course Path

    1. Visibility as a Tool for Impact 🌎

    2. Meet Your Trainer

    3. Pre course survey

    1. Introduction

    2. The power of thought leadership

    3. Activity

    4. Defining your areas of thought leadership

    5. Activity

    1. Developing your news angle

    2. Bringing your brave and bold voice to the fore!

    3. Writing an effecting think piece

    4. Guidelines for writing an effective think piece

    5. Example Submission Guidelines: GreenBiz

    6. Additional editorial resources and publications to pitch to:

    1. How to navigate the media landscape

    2. Finding the right publication to pitch (+ an over the shoulder tutorial)

    3. Crafting the perfect pitch to get your story published

    4. Managing the pitching process

    5. Pitching checklist

    6. Insights on pitching from a creative industry editor

    7. Insights on pitching from a sustainability editor

    1. Download the complete training programme toolkit

    1. Wrap up

    2. How we stay connected

    3. Post course survey

About this course

  • €399,00
  • 25 lessons
  • 1.5 hours of video content

Hear From Our Alumni

Yesha

Design Researcher

“Already I am getting my opinion across with more confidence. I am speaking more confidently and the responses I’ve been getting are more positive than I expected! This course really helped me put myself forward in talking about things I believe in.”

Rixt

Director of The Next Women

"I left with...defined topics and themes and an opinion-editorial I am confident to pitch. It’s great to have a strategy to raise your voice effectively, and helped me get to the next step as a leader.”